Web Design
Quig's Meats & Eats
Brand identity and website design for a scratch kitchen serving burgers, tenders, and catering in St. Johns, Florida.
View case studyBranding · Jacksonville, FL
Brand Identity Design in Jacksonville, FL
Brand identity design for Jacksonville businesses that need more than a logo in a folder: a mark that survives being shrunk to a favicon, a type hierarchy for headlines and captions, a palette that reads in one colour, and guidelines that keep it consistent after I hand it over.
What's included in brand identity design for Jacksonville
- A logo suite: primary, secondary, and a submark that holds at favicon size
- A type hierarchy and colour palette tested in one colour and on dark
- Brand guidelines covering spacing, misuse, and real applications
- Production-ready files for print, screen, packaging, and social
How I build a brand identity, in four steps
01
Discover & Strategize
I uncover your mission, audience, and market position. This clarity becomes the backbone of your brand identity.
02
Visual Direction
I create a visual direction with mood boards and references that defines the tone, style, and creative direction.
03
Design Your Identity
From logos to color and typography, I develop a cohesive system built around your goals and story.
04
Deliver & Launch
You receive a complete, ready-to-use brand identity with guidelines and assets to confidently apply it across your business.
Brand identity packages for Jacksonville businesses
Starter Brand Kit
Perfect for new businesses needing a visual foundation.
Timeline: 1–2 weeks
- Logo design (1–2 concepts)
- 1 round of refinements
- Curated color palette
- Typography pairing
- Basic brand guide (logo usage, colors, fonts)
Brand Identity Suite
Ideal for growing businesses ready for a cohesive brand system.
Timeline: 3–4 weeks
- Logo suite (primary, secondary, submark)
- Expanded color palette
- Typography system
- Brand pattern or graphic elements
- Standard brand guidelines
- Social media profile assets (avatars + headers)
Full Brand System
For established brands needing a full-scale, polished identity.
Timeline: 5–7 weeks
- Full logo suite
- Extended color system
- Typography hierarchy
- Brand pattern, icons, and graphic elements
- Comprehensive brand guidelines
- Social launch kit & email signature
- Brand applications (2–3 items)
Brand identity for a city spread across the St. Johns River
Jacksonville is the largest city by area in the contiguous United States, so a brand here gets seen in very different places: Downtown, across the river in San Marco, in the historic districts of Riverside and Avondale, and along 22 miles of beaches. An identity that only works on a website falls apart on a storefront or a delivery van. I design the logo suite at several sizes from the start, including a submark that still holds at favicon scale.
The city’s economy leans on banking, insurance, healthcare and logistics, sectors where clients judge a firm on its documents before they ever meet anyone. For those Jacksonville brands, the type system and layout rules matter as much as the mark, so proposals, reports and decks look like they came from the same company. For restaurants, breweries and shops in a growing craft beer and seafood scene, packaging and menus carry the identity instead.
Brand identity design work to review before you hire in Jacksonville
BrandingWeb DesignSEO
Balance Brightness
A full rebrand and website for Balance Brightness, an accounting coaching and training brand helping professionals across Lebanon master the practice and pass their exams.
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BrandingWeb DesignSEOPresentation Design
Class, Race & Corporate Power
Brand identity, website, and SEO for Class, Race & Corporate Power, a political journal publishing work for activists, scholars, and community organizers.
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BrandingWeb DesignPresentation Design
Southeastern Enclosures
Brand identity and website design for a Jacksonville shower door and glass enclosure manufacturer, from a new logo through a full product website built for the contractors and installers who buy from them.
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Presentation Design
Balanced Financial Wellness
Workshop presentation and handout design for Balanced Financial Wellness, turning dense financial education into clear, approachable slides for credit union members.
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Web Design
Two Dudes Seafood
Website design for a family-owned seafood restaurant in Atlantic Beach, Florida, a laid-back coastal site built to turn hungry visitors into online orders and walk-ins.
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Social Media
Rebound Rehabilitation
Short-form social content for Rebound Rehabilitation, filming, editing, and posting reels that turn a physical therapy clinic's day-to-day into scroll-stopping Instagram and TikTok.
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Social Media
Allora Marketing
Social media design and content produced at Allora Marketing, branded posts, carousels, and reels for clients including Taste of Italy Calgary and Desired Cleaning.
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BrandingWeb Design
Literature & Code
Literature and Code is the next generation software development company that brings principles from the past to the future through writing timeless code that will live on for generations.
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BrandingPackaging
Skinhance
Skinhance is a skincare company whose aim is to empower individuals to enhance the natural beauty of their skin.
View case study
Book Cover
Building Bridges
Book cover design for Michael Sullivan's 'Building Bridges: Can We Love & Relate in a Polarized World?' A cover built to capture the book's heart and stop a reader mid-scroll.
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Branding
Aflore Beauty Salon
Aflore is a beauty salon based in Bucharest, Romania which exudes femininity and sophistication.
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Branding
Bella Tia Salon
Branding for a beauty salon in Macomb, Michigan which personifies sophistication, femininity, elegance, luxury, and tranquility.
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BrandingUI Design
Wander App
Branding and UI design for a concept application called Wander, meant for travelers who like to discover things related to what they love in their areas.
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BrandingSocial Media
Tannous Group
Brand identity redesign, social media, and video editing for Tannous Group, a furniture and interior design house. A refined TG identity and sub-brand system, applied across products, uniforms, and a family of Instagram feeds.
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BrandingPackaging
Crimson Red
A self-directed packaging concept for Crimson Red, a cranberry ale inspired by the annual Massachusetts cranberry harvest. I designed and illustrated everything, from the folk-art harvesting illustration to the label, four-pack carrier, and mockups.
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Motion Graphics
Anti-Design
A 2D motion piece that gleefully breaks every rule in the graphic-design handbook, clashing grids, warped type, and intentional chaos.
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Motion Graphics
Synthwave Space
My RIT 3D motion final: the synthwave aesthetic dropped into deep space, built entirely from abstract elements: a rippling sea, planets and a moon, a rainbow diamond, and, at the end, a lone skull.
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Motion Graphics
The Spy Who Dumped Me
A re-imagined 3D title sequence for the action-comedy film 'The Spy Who Dumped Me', where romance and espionage collide in glossy, candy-red typography.
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Motion Graphics
HUD Scanner
A fictional user interface (FUI) concept: a heads-up scanner that locks onto the person in front of you and reads them in real time.
View case study1 / 20
Brand identity near Jacksonville
Brand identity design across Northeast Florida
I also design brand identities for businesses in St. Augustine, Ponte Vedra Beach, Jacksonville Beach, Orange Park and Fernandina Beach.
- You are here
Jacksonville, FL
Brand identity systems for Jacksonville businesses, built to read on a storefront, a van and a phone.
Brand identity questions from Duval County businesses
What is included in brand identity design for a Jacksonville business?
A brand identity system covers far more than a logo. For a Jacksonville business it typically includes a logo suite with primary, secondary and submark versions, a type hierarchy, a colour palette tested in one colour and on dark, brand guidelines covering spacing, misuse and real applications, and production-ready files for print, screen, packaging and social. The exact scope depends on the package you choose.
Which brand package suits my Jacksonville business?
It depends on where your Jacksonville business is today. The Starter Brand Kit, 1 to 2 weeks, gives a new business its visual foundation. The Brand Identity Suite, 3 to 4 weeks, suits growing businesses that need a full logo suite, a typography system and social assets. The Full Brand System, 5 to 7 weeks, is for established brands that need extended guidelines and real brand applications.
Is a logo enough for a small business in Jacksonville?
Usually not. A logo on its own leaves every later decision to guesswork, so a Jacksonville shop, firm or restaurant ends up with menus, signs and social posts that drift apart. The type, colour and layout rules around the logo are what keep the brand recognisable. Even the Starter Brand Kit includes a palette, a type pairing and a basic brand guide for exactly that reason.
Can you refresh an existing Jacksonville brand instead of starting over?
Yes. Many Jacksonville businesses already have recognition worth keeping, so a refresh starts by auditing what you have: which parts carry equity, which ones fail at small sizes or in one colour, and where the brand has drifted. I keep what earns its place, rebuild what doesn’t, and document the result in guidelines so the refreshed identity stays consistent.
What files do I get at the end of a Jacksonville brand project?
You get production-ready files for print, screen, packaging and social: logo versions in the formats printers and developers ask for, colour values for print and screen, your type hierarchy and brand guidelines. Jacksonville clients can hand those files to any sign maker, printer or web developer and get a consistent result without coming back to me for every request.
Do you design brand identities for specific Jacksonville industries?
I design for many kinds of Jacksonville businesses. My identity work spans beauty, food and beverage, software, publishing and professional services, which maps well onto the city’s mix of restaurants, breweries, shops, healthcare practices and financial firms. Each identity starts with research into your audience and competitors, so the system fits your sector rather than a template.
Start your Jacksonville brand identity project
Tell me a little about your brand and your goals. I'll get back to you to talk through how we can work together.
- Based in
- Jacksonville, FL
- Response time
- Usually within 1–2 business days.