Graphic design blog: notes from the desk

Working notes on identity, type, packaging, and what makes a brand hold up.

Logo File Formats: Which Files You Need and Why

Vector or raster, RGB or CMYK, SVG or PNG? A practical guide to the logo files you need, which supplier gets which, and a handover checklist.

Brand Typography: How to Choose Fonts That Hold Up

How to build a brand typography system: primary and secondary fonts, pairing, a type scale, legibility, accessibility, web font speed and licensing.

Brand Colors Psychology: What the Research Supports

What color psychology research really supports for brands, which popular myths to drop, and a four-step method for choosing a palette people can read.

Feminine Branding: How to Do It Without the Clichés

Feminine branding is more than pink and a script font. Here is how color, type, shape, photography and voice work together without falling into clichés.

Identity Design

What a Logo Has to Survive

A logo that only works in the presentation isn’t finished. Here are the six places a mark has to hold up before it’s ready to hand over.

Typography

Designing a Book Cover That Still Works as a Thumbnail

Most book covers are now first seen about sixty pixels wide, in a list of other covers. That single fact should drive most of the design decisions.

Packaging

What Changes When a Design Has to Be Manufactured

Screen design forgives almost everything. Packaging forgives nothing, because at the end of it a machine makes thousands of copies and none of them can be undone.

Web Design

Why Your Website Looks Outdated (And How to Fix It)

If you suspect your website is outdated, it probably is. Here is how to spot the exact problems and what actually needs to change.

Branding

5 Signs Your Brand Is Costing You Clients

Think your brand is good enough? It might be quietly repelling the clients you actually want. Here are 5 signs your brand is costing you money.

Digital Marketing

How Branding Impacts Digital Marketing Performance

Learn how branding impacts digital marketing performance, improves conversions, lowers ad costs, and builds long-term trust across all channels.

SEO

Why SEO Fails Without Good Content and Branding

Discover why SEO fails without strong content and branding, how user trust affects rankings, and what businesses must fix to see real SEO results.

Web Design

How Website Design Impacts Brand Credibility in Seconds

Learn how website design impacts brand credibility in seconds, what builds trust instantly, and the common design mistakes that drive users away.

Branding

Brand Identity vs Brand Strategy: What’s the Real Difference?

Discover the clear difference between brand identity and brand strategy, why both matter, and a simple checklist to align them so your brand drives growth.

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