Web Design
Quig's Meats & Eats
Brand identity and website design for a scratch kitchen serving burgers, tenders, and catering in St. Johns, Florida.
View case studyFor Women-Owned Businesses · Jacksonville, FL
Brand & Graphic Designer in Jacksonville, FL
I’m Sabrina Awdi, a brand and web designer in Jacksonville, FL for women-owned businesses: logo, branding, packaging and website design, plus book covers, editorial layouts and motion graphics. For over four years I’ve designed for brands in beauty, food and beverage, software and publishing, across the US, Europe and the Middle East. Graphic design that holds up on every surface it lands.
- Quig's Meats & Eats
- Balance Brightness
- Class, Race & Corporate Power
- Southeastern Enclosures
- Balanced Financial Wellness
- Two Dudes Seafood
- Rebound Rehabilitation
- Allora Marketing
- Literature & Code
- Skinhance
- Building Bridges
- Aflore Beauty Salon
- Bella Tia Salon
- Wander App
- Tannous Group
- Crimson Red
- Anti-Design
- Synthwave Space
- The Spy Who Dumped Me
- HUD Scanner
Jacksonville brands need more than a logo
A logo is the easy part. What a growing Jacksonville business actually needs is the system around it: a type hierarchy that handles a headline and a caption, a palette that still reads in one colour, and layout rules someone else can follow. That system has to hold on a shopfront in Riverside, a delivery van, a menu, a website and a social post seen on a phone at the beach. I design identities that keep their character at any size, then hand over the files and guidelines so the brand stays consistent long after the project wraps.
An identity system that:
Reads clearly at any size, from a favicon to a storefront
Holds its character across print, packaging, screen, and motion
Comes with the files and guidelines to keep it consistent
Graphic design services for First Coast businesses
Four ways I help businesses across Jacksonville and Northeast Florida look like themselves everywhere they show up, from the first logo sketch to the campaign that follows.
Graphic design work made to be held, not just clicked
Identity, packaging, book covers, web, social and motion work for brands in beauty, food and beverage, software and publishing. Each case study shows the whole system, not just the logo.
BrandingWeb DesignSEO
Balance Brightness
A full rebrand and website for Balance Brightness, an accounting coaching and training brand helping professionals across Lebanon master the practice and pass their exams.
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BrandingWeb DesignSEOPresentation Design
Class, Race & Corporate Power
Brand identity, website, and SEO for Class, Race & Corporate Power, a political journal publishing work for activists, scholars, and community organizers.
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BrandingWeb DesignPresentation Design
Southeastern Enclosures
Brand identity and website design for a Jacksonville shower door and glass enclosure manufacturer, from a new logo through a full product website built for the contractors and installers who buy from them.
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Presentation Design
Balanced Financial Wellness
Workshop presentation and handout design for Balanced Financial Wellness, turning dense financial education into clear, approachable slides for credit union members.
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Web Design
Two Dudes Seafood
Website design for a family-owned seafood restaurant in Atlantic Beach, Florida, a laid-back coastal site built to turn hungry visitors into online orders and walk-ins.
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Social Media
Rebound Rehabilitation
Short-form social content for Rebound Rehabilitation, filming, editing, and posting reels that turn a physical therapy clinic's day-to-day into scroll-stopping Instagram and TikTok.
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Social Media
Allora Marketing
Social media design and content produced at Allora Marketing, branded posts, carousels, and reels for clients including Taste of Italy Calgary and Desired Cleaning.
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Branding
Bella Tia Salon
Brand identity for Bella Tia, a beauty salon in Macomb, Michigan, balancing luxury and elegance with a sense of calm.
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BrandingUI Design
Wander App
Branding and UI design for Wander, a concept travel app for discovering places around a traveller's own interests.
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Branding
Aflore Beauty Salon
Brand identity for Aflore, a beauty salon in Bucharest, Romania, built around femininity, sophistication, and restraint.
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BrandingPackaging
Skinhance
Brand identity and packaging system for Skinhance, a skincare company built around simplicity, care, and visible results.
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BrandingWeb Design
Literature & Code
Brand identity and web design for Literature & Code, the first Bitcoin-only software company in the Middle East, built on a minimalist visual system that reworks the Renaissance for modern software.
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Book Cover
Building Bridges
Book cover design for Michael Sullivan's 'Building Bridges: Can We Love & Relate in a Polarized World?' A cover built to capture the book's heart and stop a reader mid-scroll.
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BrandingSocial Media
Tannous Group
Brand identity redesign, social media, and video editing for Tannous Group, a furniture and interior design house. A refined TG identity and sub-brand system, applied across products, uniforms, and a family of Instagram feeds.
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BrandingPackaging
Crimson Red
A self-directed packaging concept for Crimson Red, a cranberry ale inspired by the annual Massachusetts cranberry harvest. I designed and illustrated everything, from the folk-art harvesting illustration to the label, four-pack carrier, and mockups.
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Motion Graphics
Anti-Design
A 2D motion piece that gleefully breaks every rule in the graphic-design handbook, clashing grids, warped type, and intentional chaos.
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Motion Graphics
Synthwave Space
My RIT 3D motion final: the synthwave aesthetic dropped into deep space, built entirely from abstract elements: a rippling sea, planets and a moon, a rainbow diamond, and, at the end, a lone skull.
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Motion Graphics
The Spy Who Dumped Me
A re-imagined 3D title sequence for the action-comedy film 'The Spy Who Dumped Me', where romance and espionage collide in glossy, candy-red typography.
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Motion Graphics
HUD Scanner
A fictional user interface (FUI) concept: a heads-up scanner that locks onto the person in front of you and reads them in real time.
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A Jacksonville graphic designer’s portfolio, by the numbers
20+
Projects Shipped
Identity, packaging, print, and motion
8
Design Disciplines
Logo systems through title sequences
10+
Industries
Beauty, beverage, software, publishing, finance
3
Continents
Clients in the US, Europe, and the Middle East
Client reviews for a Jacksonville graphic designer
Sabrina has shown to be a competent designer with a keen eye even on the smallest details. She has shown high levels of professionalism and work ethic, and was able to get the designs done in a fast manner. I would recommend working with her on building your brand identity and web design for your business.
Mohamad Kalaaji
Creator of Literature & Code
I am immensely grateful for Sabrina's exceptional talent and deep understanding of my vision. Her professionalism and efficient communication made the collaboration seamless. I wholeheartedly recommend her services to anyone seeking professional and creative design. Thank you, Sabrina, for your invaluable contribution.
Anca Florea
Owner of Aflore Beauty Salon
Sabrina provided me with an amazing book cover. She has successfully catapulted my book into the hands of people willing to pay money for it. She was easy to work with and paid attention to the details necessary to send the right message to my audience. I highly recommend her to others looking to grow their brand.
Michael Sullivan
Author of Building Bridges
Based in Jacksonville, helping women-owned businesses bloom
I’m a graphic and brand designer with over four years of experience, and I work across a wider range than most: logo and identity design, packaging, book covers, editorial layout, motion graphics and web. Moving between disciplines keeps each one sharper. With Jacksonville businesses I work the same way I do with clients in Europe and the Middle East: a clear brief by email, shared files, honest feedback rounds and production-ready deliverables you can actually use.
How a Jacksonville design project comes together, start to finish
01
Discover
Research, references, and the problem the design has to solve.
02
Concept
Sketches and routes explored broadly before anything gets refined.
03
Craft
Type, colour, and layout resolved into a system that holds together.
04
Deliver
Production-ready files, guidelines, and everything needed to use them.
What I know about designing for Jacksonville
Jacksonville is the largest city by area in the contiguous United States, and it straddles the St. Johns River, so a local brand rarely meets its customers in one place. The same business might be seen in Downtown’s urban core, across the river in San Marco, or out along the 22 miles of beaches. That spread is why I design identities that read the same on a storefront, a vehicle and a phone screen.
The local economy leans on banking, insurance, healthcare and logistics, and JAXPORT is Florida’s largest container port. Those are sectors where trust is earned on paper first: proposals, reports, decks and websites. Professional services brands here need a type system and layout rules that look as considered in a long report as they do on a homepage.
Then there’s the other side of the city: walkable historic districts in Riverside and Avondale with their own shops and restaurants, a craft beer scene that keeps growing, and a food culture proud of its Mayport shrimp. Hospitality and retail brands here are judged on packaging, menus, signage and social posts in the same afternoon, so I build the identity to work on all of them.
Where I Work
Where I work beyond Jacksonville
Alongside Jacksonville itself, I work with businesses in St. Augustine, Ponte Vedra Beach, Jacksonville Beach, Orange Park and Fernandina Beach, and with remote clients anywhere.
- You are here
Jacksonville, FL
Jacksonville, from San Marco and Riverside out to the beaches: identities built for a city this spread out.
Questions about hiring a graphic designer in Duval County
What does a graphic designer in Jacksonville actually design?
As a graphic designer in Jacksonville, I design the pieces a brand is seen through: logo and identity systems, packaging, book covers, editorial layout, motion graphics, websites and social content. Most projects start with the identity, because everything else borrows its type, colour and layout rules. If you only need one piece, such as a label or a cover, I design it so it still fits the larger brand.
Do you work with Jacksonville clients remotely or locally?
Mostly remotely, even though I’m based in Jacksonville. I run every project by email, with shared files and clear feedback rounds, which is the same process I use for clients across the US, Europe and the Middle East. Local businesses get a designer who knows the city, plus a workflow that keeps every decision in writing so nothing gets lost along the way.
How does a design project with a Jacksonville designer start?
It starts with a short message. Use the contact form or email me with what your Jacksonville business does, who it serves, what you need designed and where it will be used. I reply with a few questions, then a proposal that sets out the scope and deliverables. Once we agree, the Discover step begins: research, references and the problem the design has to solve.
What do you need from a Jacksonville business before we begin?
Three things help most: a plain description of your business and customers, any existing assets such as a current logo, fonts or photos, and examples of brands you like or dislike. For Jacksonville businesses it also helps to know where the design will live, from a storefront or vehicle to packaging, a website or social feeds. Rough notes are fine; I turn them into a brief.
Which areas around Jacksonville do you serve?
Besides Jacksonville itself, I work with businesses in St. Augustine, Ponte Vedra Beach, Jacksonville Beach, Orange Park and Fernandina Beach across Northeast Florida. Because projects run by email and shared files, location never limits the work, and I also design for clients across the US, Europe and the Middle East. If you are outside those towns, get in touch anyway.
Can a Jacksonville graphic designer handle both print and digital?
Yes. I design for print and screen as one system, which is the whole point of an identity. For Jacksonville clients that can mean packaging, book covers, editorial layouts and printed collateral alongside websites, social content and motion graphics. Every project ends with production-ready files for print, screen, packaging and social, so your printer and your web developer work from the same source.
Got something to design in Jacksonville? Let’s talk.
Tell me about your brand, what it needs to do and where it will be seen. I’ll reply by email with a few questions and a clear next step.
- Based in
- Jacksonville, FL
- Response time
- Usually within 1–2 business days.