Web Design
Quig's Meats & Eats
Brand identity and website design for a scratch kitchen serving burgers, tenders, and catering in St. Johns, Florida.
View case studyGraphic & Brand Designer
Graphic design that holds up everywhere
I'm Sabrina Awdi, a graphic and brand designer working across identity, packaging, book covers, motion, and web. I build visual systems that hold together everywhere they land: on a shelf, on a screen, and in print.
- Quig's Meats & Eats
- Balance Brightness
- Class, Race & Corporate Power
- Southeastern Enclosures
- Balanced Financial Wellness
- Rebound Rehabilitation
- Allora Marketing
- Literature & Code
- Skinhance
- Building Bridges
- Aflore Beauty Salon
- Bella Tia Salon
- Wander App
- Tannous Group
- Crimson Red
- Anti-Design
- Synthwave Space
- The Spy Who Dumped Me
- HUD Scanner
A logo is the easy part
The mark is the bit everyone sees. The work is the system around it: a type hierarchy that survives a caption and a billboard, a palette that still reads in one colour, and layout rules that let someone else build on it without the whole thing drifting. That is what I hand over.
An identity system that:
Reads clearly at any size, from a favicon to a storefront
Holds its character across print, packaging, screen, and motion
Comes with the files and guidelines to keep it consistent
Four ways to start
Identity and packaging first, with the web, search, and marketing work that keeps a brand visible once it exists.
Made to be held, not just clicked
Logo suites and brand systems, skincare and beverage packaging, book covers, title sequences, and the sites they live on.
BrandingWeb DesignSEO
Balance Brightness
A full rebrand and website for Balance Brightness, an accounting coaching and training brand helping professionals across Lebanon master the practice and pass their exams.
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BrandingWeb DesignSEOPresentation Design
Class, Race & Corporate Power
Brand identity, website, and SEO for Class, Race & Corporate Power, a political journal publishing work for activists, scholars, and community organizers.
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BrandingWeb DesignPresentation Design
Southeastern Enclosures
Brand identity and website design for a Jacksonville shower door and glass enclosure manufacturer, from a new logo through a full product website built for the contractors and installers who buy from them.
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Presentation Design
Balanced Financial Wellness
Workshop presentation and handout design for Balanced Financial Wellness, turning dense financial education into clear, approachable slides for credit union members.
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Social Media
Rebound Rehabilitation
Short-form social content for Rebound Rehabilitation, filming, editing, and posting reels that turn a physical therapy clinic's day-to-day into scroll-stopping Instagram and TikTok.
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Social Media
Allora Marketing
Social media design and content produced at Allora Marketing, branded posts, carousels, and reels for clients including Taste of Italy Calgary and Desired Cleaning.
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BrandingPackaging
Skinhance
Brand identity and packaging system for Skinhance, a skincare company built around simplicity, care, and visible results.
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Branding
Aflore Beauty Salon
Brand identity for Aflore, a beauty salon in Bucharest, Romania, built around femininity, sophistication, and restraint.
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Branding
Bella Tia Salon
Brand identity for Bella Tia, a beauty salon in Macomb, Michigan, balancing luxury and elegance with a sense of calm.
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BrandingUI Design
Wander App
Branding and UI design for Wander, a concept travel app for discovering places around a traveller's own interests.
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BrandingWeb Design
Literature & Code
Brand identity and web design for Literature & Code, the first Bitcoin-only software company in the Middle East, built on a minimalist visual system that reworks the Renaissance for modern software.
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Book Cover
Building Bridges
Book cover design for Michael Sullivan's 'Building Bridges: Can We Love & Relate in a Polarized World?' A cover built to capture the book's heart and stop a reader mid-scroll.
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BrandingSocial Media
Tannous Group
Brand identity redesign, social media, and video editing for Tannous Group, a furniture and interior design house. A refined TG identity and sub-brand system, applied across products, uniforms, and a family of Instagram feeds.
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BrandingPackaging
Crimson Red
A self-directed packaging concept for Crimson Red, a cranberry ale inspired by the annual Massachusetts cranberry harvest. I designed and illustrated everything, from the folk-art harvesting illustration to the label, four-pack carrier, and mockups.
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Motion Graphics
Anti-Design
A 2D motion piece that gleefully breaks every rule in the graphic-design handbook, clashing grids, warped type, and intentional chaos.
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Motion Graphics
Synthwave Space
My RIT 3D motion final: the synthwave aesthetic dropped into deep space, built entirely from abstract elements: a rippling sea, planets and a moon, a rainbow diamond, and, at the end, a lone skull.
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Motion Graphics
The Spy Who Dumped Me
A re-imagined 3D title sequence for the action-comedy film 'The Spy Who Dumped Me', where romance and espionage collide in glossy, candy-red typography.
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Motion Graphics
HUD Scanner
A fictional user interface (FUI) concept: a heads-up scanner that locks onto the person in front of you and reads them in real time.
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Not a one-trick portfolio
20+
Projects Shipped
Identity, packaging, print, and motion
8
Design Disciplines
Logo systems through title sequences
10+
Industries
Beauty, beverage, software, publishing, finance
3
Continents
Clients in the US, Europe, and the Middle East
Don't take my word for it
Sabrina has shown to be a competent designer with a keen eye even on the smallest details. She has shown high levels of professionalism and work ethic, and was able to get the designs done in a fast manner. I would recommend working with her on building your brand identity and web design for your business.
Mohamad Kalaaji
Creator of Literature & Code
I am immensely grateful for Sabrina's exceptional talent and deep understanding of my vision. Her professionalism and efficient communication made the collaboration seamless. I wholeheartedly recommend her services to anyone seeking professional and creative design. Thank you, Sabrina, for your invaluable contribution.
Anca Florea
Owner of Aflore Beauty Salon
Sabrina provided me with an amazing book cover. She has successfully catapulted my book into the hands of people willing to pay money for it. She was easy to work with and paid attention to the details necessary to send the right message to my audience. I highly recommend her to others looking to grow their brand.
Michael Sullivan
Author of Building Bridges
The hand behind the marks
I design across a wider range than most: identity and packaging, but also book covers, editorial layout, presentation systems, and 3D and 2D motion. Moving between them is the point. Type learned from a book cover changes how you set a label, and animating a mark shows you fast where a logo is weak.
No black box, just four steps
01
Discover
Research, references, and the problem the design has to solve.
02
Concept
Sketches and routes explored broadly before anything gets refined.
03
Craft
Type, colour, and layout resolved into a system that holds together.
04
Deliver
Production-ready files, guidelines, and everything needed to use them.
Got something that needs designing?
Tell me about it. I'll come back with a clear plan and no pressure.