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Motion Graphics

Anti-Design

A 2D motion piece that gleefully breaks every rule in the graphic-design handbook — clashing grids, warped type, and intentional chaos.

Project
Type
Animatic
Discipline
2D Motion Graphics
Tools
After Effects, Illustrator
Year
2022
The Concept

Anti-design set out to challenge the principles and trends of graphic design — to deliberately do the opposite of what's taught. I collaged mismatched grids, brutalist sparkles, distorted patterns, and off-kilter typography into a fast-cut animatic that celebrates friction over polish.

Underneath the noise it's a study in control — you have to know the rules intimately to break them well. The result is loud, self-aware, and unapologetically against the grain.

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