Web Design
Quig's Meats & Eats
Brand identity and website design for a scratch kitchen serving burgers, tenders, and catering in St. Johns, Florida.
View case studyFor Women-Owned Businesses · St. Augustine
Graphic Designer in St. Augustine, FL
I’m Sabrina Awdi, a Jacksonville-based brand and web designer for women-owned businesses, and the graphic designer St. Augustine founders can bring in for a full identity: logo suite, type, palette, website and search. I build systems that look as considered as the historic streets around you, and that stay consistent once I hand them over.
- Quig's Meats & Eats
- Balance Brightness
- Class, Race & Corporate Power
- Southeastern Enclosures
- Balanced Financial Wellness
- Two Dudes Seafood
- Rebound Rehabilitation
- Allora Marketing
- Literature & Code
- Skinhance
- Building Bridges
- Aflore Beauty Salon
- Bella Tia Salon
- Wander App
- Tannous Group
- Crimson Red
- Anti-Design
- Synthwave Space
- The Spy Who Dumped Me
- HUD Scanner
A Logo Is the Easy Part for a St. Augustine Brand
In a city that draws visitors to coquina walls and Flagler-era towers, a logo alone rarely carries a business. The harder part is everything around it: the menu, the hanging sign, the Instagram grid, the booking page, the tote bag. When each piece is designed on its own, the brand drifts. I design the system first, so a St. Augustine shop, restaurant or practice looks like one business from the sidewalk on St. George Street to the search results on a visitor’s phone.
An identity system that:
Reads clearly at any size, from a favicon to a storefront
Holds its character across print, packaging, screen, and motion
Comes with the files and guidelines to keep it consistent
Design Services for St. Augustine Businesses
Four services, one system. Each one starts from your identity, so your brand, website, search presence and campaigns all read as the same business.
Design Work to Review Before You Hire in St. Augustine
A few identity, packaging and web projects for clients across the US, Europe and the Middle East. Each one shows what I bring to a St. Augustine business: a system, not a single file.
BrandingWeb DesignSEO
Balance Brightness
A full rebrand and website for Balance Brightness, an accounting coaching and training brand helping professionals across Lebanon master the practice and pass their exams.
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BrandingWeb DesignSEOPresentation Design
Class, Race & Corporate Power
Brand identity, website, and SEO for Class, Race & Corporate Power, a political journal publishing work for activists, scholars, and community organizers.
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BrandingWeb DesignPresentation Design
Southeastern Enclosures
Brand identity and website design for a Jacksonville shower door and glass enclosure manufacturer, from a new logo through a full product website built for the contractors and installers who buy from them.
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Presentation Design
Balanced Financial Wellness
Workshop presentation and handout design for Balanced Financial Wellness, turning dense financial education into clear, approachable slides for credit union members.
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Web Design
Two Dudes Seafood
Website design for a family-owned seafood restaurant in Atlantic Beach, Florida, a laid-back coastal site built to turn hungry visitors into online orders and walk-ins.
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Social Media
Rebound Rehabilitation
Short-form social content for Rebound Rehabilitation, filming, editing, and posting reels that turn a physical therapy clinic's day-to-day into scroll-stopping Instagram and TikTok.
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Social Media
Allora Marketing
Social media design and content produced at Allora Marketing, branded posts, carousels, and reels for clients including Taste of Italy Calgary and Desired Cleaning.
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Branding
Bella Tia Salon
Brand identity for Bella Tia, a beauty salon in Macomb, Michigan, balancing luxury and elegance with a sense of calm.
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BrandingUI Design
Wander App
Branding and UI design for Wander, a concept travel app for discovering places around a traveller's own interests.
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Branding
Aflore Beauty Salon
Brand identity for Aflore, a beauty salon in Bucharest, Romania, built around femininity, sophistication, and restraint.
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BrandingPackaging
Skinhance
Brand identity and packaging system for Skinhance, a skincare company built around simplicity, care, and visible results.
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BrandingWeb Design
Literature & Code
Brand identity and web design for Literature & Code, the first Bitcoin-only software company in the Middle East, built on a minimalist visual system that reworks the Renaissance for modern software.
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Book Cover
Building Bridges
Book cover design for Michael Sullivan's 'Building Bridges: Can We Love & Relate in a Polarized World?' A cover built to capture the book's heart and stop a reader mid-scroll.
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BrandingSocial Media
Tannous Group
Brand identity redesign, social media, and video editing for Tannous Group, a furniture and interior design house. A refined TG identity and sub-brand system, applied across products, uniforms, and a family of Instagram feeds.
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BrandingPackaging
Crimson Red
A self-directed packaging concept for Crimson Red, a cranberry ale inspired by the annual Massachusetts cranberry harvest. I designed and illustrated everything, from the folk-art harvesting illustration to the label, four-pack carrier, and mockups.
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Motion Graphics
Anti-Design
A 2D motion piece that gleefully breaks every rule in the graphic-design handbook, clashing grids, warped type, and intentional chaos.
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Motion Graphics
Synthwave Space
My RIT 3D motion final: the synthwave aesthetic dropped into deep space, built entirely from abstract elements: a rippling sea, planets and a moon, a rainbow diamond, and, at the end, a lone skull.
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Motion Graphics
The Spy Who Dumped Me
A re-imagined 3D title sequence for the action-comedy film 'The Spy Who Dumped Me', where romance and espionage collide in glossy, candy-red typography.
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Motion Graphics
HUD Scanner
A fictional user interface (FUI) concept: a heads-up scanner that locks onto the person in front of you and reads them in real time.
View case study1 / 20
Four Years of Global Brand Work, Close to Home on the First Coast
20+
Projects Shipped
Identity, packaging, print, and motion
8
Design Disciplines
Logo systems through title sequences
10+
Industries
Beauty, beverage, software, publishing, finance
3
Continents
Clients in the US, Europe, and the Middle East
Client Reviews for a Graphic Designer Serving St. Augustine
Sabrina has shown to be a competent designer with a keen eye even on the smallest details. She has shown high levels of professionalism and work ethic, and was able to get the designs done in a fast manner. I would recommend working with her on building your brand identity and web design for your business.
Mohamad Kalaaji
Creator of Literature & Code
I am immensely grateful for Sabrina's exceptional talent and deep understanding of my vision. Her professionalism and efficient communication made the collaboration seamless. I wholeheartedly recommend her services to anyone seeking professional and creative design. Thank you, Sabrina, for your invaluable contribution.
Anca Florea
Owner of Aflore Beauty Salon
Sabrina provided me with an amazing book cover. She has successfully catapulted my book into the hands of people willing to pay money for it. She was easy to work with and paid attention to the details necessary to send the right message to my audience. I highly recommend her to others looking to grow their brand.
Michael Sullivan
Author of Building Bridges
Meet the Jacksonville Designer Working With St. Augustine Brands
I’m Sabrina, a graphic and brand designer based in Jacksonville with over four years of experience building visual identity systems for brands in beauty, food and beverage, software, publishing and professional services. My clients are spread across the US, Europe and the Middle East, so I run every project by email with shared files and clear review rounds. That suits St. Augustine owners whose busiest hours belong to their customers. You get clear stages, considered options and files you can actually use.
How a Project in the Oldest City Moves From Brief to Launch
01
Discover
Research, references, and the problem the design has to solve.
02
Concept
Sketches and routes explored broadly before anything gets refined.
03
Craft
Type, colour, and layout resolved into a system that holds together.
04
Deliver
Production-ready files, guidelines, and everything needed to use them.
I Know What St. Augustine Asks of a Brand
St. Augustine was founded in 1565 and is the oldest continuously inhabited European-established settlement in the contiguous United States. Visitors come for the Castillo de San Marcos, the oldest masonry fort in the continental US, and for St. George Street, a pedestrian street lined with historic houses and attractions. Tourism became the dominant part of the local economy long ago, so most businesses here are judged by people seeing them for the first time.
The look of the place is a high bar. Henry Flagler’s 1888 Hotel Ponce de Leon, now home to Flagler College, helped set a Spanish Renaissance Revival tone, and the city reviews most work in its five historic preservation districts against written architectural guidelines. King Street, San Marco Avenue and Anastasia Boulevard have their own design standards as gateways. A brand here has to feel at home beside all of that without looking like a costume.
Then there are the seasons. Nights of Lights fills the historic district with millions of holiday lights from late November into January, and the visitor bureau points people toward galleries, local artist studios, breweries, wineries and distilleries. I design brands that work at a glance on a crowded street and still read clearly on a phone later that evening, when someone is deciding where to go next.
Where I Work
Serving St. Augustine and the Rest of Northeast Florida
St. Augustine sits about 40 miles south of downtown Jacksonville, and I work with businesses across the region, from St. Johns County up to Nassau County.
- You are here
St. Augustine, FL
Brand and web design for St. Augustine businesses competing for attention in the Nation’s Oldest City.
St. Augustine Graphic Design Questions, Answered
Do you work with St. Augustine businesses if you’re based in Jacksonville?
Yes. St. Augustine is one of the Northeast Florida areas I serve, about 40 miles south of downtown Jacksonville. I run projects by email with shared files and clear review rounds, which is how I already work with clients across the US, Europe and the Middle East. For a St. Augustine owner, that means you review designs when it suits your trading hours, not when a meeting slot opens up.
What does a graphic designer do for a St. Augustine small business?
I build the visual system your St. Augustine business uses everywhere: logo suite, type, color palette and guidelines, then apply it to your website, menus, packaging, social posts and sign artwork. The point is consistency. A visitor might see your sign on a historic street, then your Instagram, then your booking page, and each one should feel like the same business.
Can you design a brand that suits St. Augustine’s historic character without looking dated?
Yes, and that balance is most of the job in St. Augustine. I study the setting, from coquina and Flagler-era detail to the newer shops and studios, then design a mark and palette that sit comfortably beside it while still feeling current. The result should look like it belongs on the street today, not like a reproduction of something from another century.
Do you design both print and digital for St. Augustine businesses?
I do both. Many St. Augustine businesses need print that works in the hand, like menus, labels, cards and packaging, alongside a website and social content that work on a phone. I design the identity once and deliver production-ready files for print, screen, packaging and social, so your printer and your web pages are pulling from the same set of rules.
How does a design project with a St. Augustine business get started?
Send me an email through the contact page with a few lines about your St. Augustine business, who your customers are and what you need. I reply with questions, then we agree on scope before any design starts. The first stage is always discovery: your mission, audience and market position, because that clarity drives every visual choice that follows.
Can you help my St. Augustine business get found on Google too?
Yes. Alongside design I offer SEO for St. Augustine businesses: keyword and competitor research, on-page and technical fixes, and content built around what people actually search for. In a town where so many customers are visitors planning a trip, being findable before they arrive matters as much as how your brand looks once they walk in.
Let’s Build Your St. Augustine Brand
Tell me about your business and what it needs next. I’ll reply by email with a few questions and a clear way to start.
- Based in
- Jacksonville, FL
- Response time
- Usually within 1–2 business days.