Aflore Beauty Salon
Brand identity for Aflore, a beauty salon in Bucharest, Romania, built around femininity, sophistication, and restraint.
- Discipline
- Branding
Designing a brand identity that captures femininity and sophistication for a high-end salon, while standing out in a competitive local beauty market.
A refined, feminine identity that radiates elegance and warmth, giving Aflore a memorable, premium presence that resonates with its ideal clientele.
Aflore is a beauty salon in Bucharest, Romania, built around femininity, sophistication, and care. Every detail of the experience is designed to make clients feel confident and pampered.
The brand identity reflects that promise. It's soft, elegant, and considered, translating the salon's atmosphere into a cohesive visual language.
For Aflore Beauty Salon, the identity starts with a script wordmark, “Afloré”, set above “Beauty Salon” in classic serif capitals. A line-drawn bloom sits on the accent of the é, so the flower is part of the logo itself rather than an ornament added around it. A separate “A” monogram carries the same bloom for small spaces where the full wordmark would not fit, and the bloom also stands on its own as a graphic element.
A deep rose pink ties the pieces together. The gallery shows the identity in use: a printed board inside the salon and the illuminated storefront sign, where the script and the capitals stay legible at night. Building the mark from a few confident strokes is what lets it hold up from a backlit sign down to a small icon.
How this brand came to life
- 01
Research & Discovery
I dig into the business, its audience, and competitors to pinpoint what makes it stand out.
- 02
Define Brand Strategy
I shape a strategy, mission, and positioning aligned with the client's goals.
- 03
Concept Development
I explore visual directions across colour, type, and imagery, then present concepts for feedback.
- 04
Design Exploration
I refine the chosen direction into a full system of logo, type, and palette, then design the site.
- 05
Finalization
I iterate on feedback, finalize every element, and deliver clear brand guidelines.
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