Aflore Beauty Salon
Brand identity for Aflore, a beauty salon in Bucharest, Romania, built around femininity, sophistication, and restraint.
- Discipline
- Branding
Designing a brand identity that captures femininity and sophistication for a high-end salon, while standing out in a competitive local beauty market.
A refined, feminine identity that radiates elegance and warmth, giving Aflore a memorable, premium presence that resonates with its ideal clientele.
Aflore is a beauty salon in Bucharest, Romania, built around femininity, sophistication, and care. Every detail of the experience is designed to make clients feel confident and pampered.
The brand identity reflects that promise. It's soft, elegant, and considered, translating the salon's atmosphere into a cohesive visual language.
How this brand came to life
- 01
Research & Discovery
I dig into the business, its audience, and competitors to pinpoint what makes it stand out.
- 02
Define Brand Strategy
I shape a strategy, mission, and positioning aligned with the client's goals.
- 03
Concept Development
I explore visual directions across colour, type, and imagery, then present concepts for feedback.
- 04
Design Exploration
I refine the chosen direction into a full system of logo, type, and palette, then design the site.
- 05
Finalization
I iterate on feedback, finalize every element, and deliver clear brand guidelines.
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