Aflore Beauty Salon
Aflore is a beauty salon based in Bucharest, Romania which exudes femininity and sophistication.
Designing a brand identity that captures femininity and sophistication for a high-end salon, while standing out in a competitive local beauty market.
A refined, feminine identity that radiates elegance and warmth, giving Aflore a memorable, premium presence that resonates with its ideal clientele.
Aflore is a beauty salon in Bucharest, Romania, built around femininity, sophistication, and care. Every detail of the experience is designed to make clients feel confident and pampered.
The brand identity reflects that promise. It's soft, elegant, and considered, translating the salon's atmosphere into a cohesive visual language.
How this brand came to life
- 01
Research & Discovery
I work to understand the business, its values, and target audience, research competitors and industry trends, then identify the unique selling points and brand attributes.
- 02
Define Brand Strategy
Based on the research, I develop a brand strategy aligned with the client's goals, clarifying the mission, vision, and values, then defining the brand's personality and positioning.
- 03
Concept Development
I generate initial design concepts and explore visual directions like color schemes, typography, and imagery, then present them to the client for feedback and discussion.
- 04
Design Exploration
I refine the selected concepts and explore variations, developing the logo, typography, color palette, and other visual elements, then begin the web design.
- 05
Feedback, Iteration & Finalization
After gathering feedback, I iterate and refine the chosen direction, then finalize every element and deliver style guides covering logo usage, color codes, and typography.
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