Quig's Meats & Eats
Brand identity and website design for a scratch kitchen serving burgers, tenders, and catering in St. Johns, Florida.
Quig's needed a digital presence that matched the quality of the food: a scratch kitchen menu of smash burgers, tenders, and catering packages that could hold its own online against bigger regional chains. The site needed to do three things at once: sell the food, make catering inquiries effortless, and give the brand a personality that felt local and unmistakably theirs.
The finished site gives Quig's a homepage built to convert first-time visitors into orders, a catering page designed to make inquiries easy, and a brand system consistent enough to extend into future packaging and signage work.
Quig's Meats & Eats is a family-owned restaurant in St. Johns, Florida, built around one thing: fresh, made-to-order food that doesn't cut corners. Founded by Scott in 2023, the menu spans hand-formed burgers, fresh seafood, crispy tenders, and veggie options, all made with all-natural ingredients and cooked to order rather than pulled from a shortcut.
The business has grown a loyal, five-star local following across Jacksonville, St. Johns, and St. Augustine, and now runs a full catering arm serving events across North Florida.
How this brand came to life
- 01
Research & Discovery
I work to understand the business, its values, and target audience, research competitors and industry trends, then identify the unique selling points and brand attributes.
- 02
Define Brand Strategy
Based on the research, I develop a brand strategy aligned with the client's goals, clarifying the mission, vision, and values, then defining the brand's personality and positioning.
- 03
Concept Development
I generate initial design concepts and explore visual directions like color schemes, typography, and imagery, then present them to the client for feedback and discussion.
- 04
Design Exploration
I refine the selected concepts and explore variations, developing the logo, typography, color palette, and other visual elements, then begin the web design.
- 05
Feedback, Iteration & Finalization
After gathering feedback, I iterate and refine the chosen direction, then finalize every element and deliver style guides covering logo usage, color codes, and typography.
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