Southeastern Enclosures
Brand identity and website design for a Jacksonville shower door and glass enclosure manufacturer, from a new logo through a full product website built for the contractors and installers who buy from them.
Southeastern Aluminum Products was becoming Southeastern Enclosures, and the rebrand had to land everywhere at once: a new logo, and a website that could carry more than 70 years of manufacturing reputation. The audience made it specific. This site sells to professionals, contractors and glass installers, not homeowners browsing a bathroom remodel, so the product line and the quote and dealer paths had to be the clearest things on the page.
A complete identity and website. The logo is built around a glass panel mark with a red sweep, and the site leads with the product line, keeps Quote Builder and Dealer Login within reach on every screen, and stays consistent across the catalog, product detail pages, and resources. The same identity carries into a reusable presentation template for the team.
Southeastern Enclosures, formerly Southeastern Aluminum Products, manufactures custom shower doors and glass enclosure systems out of Jacksonville, Florida, with more than 70 years of fabrication experience behind the products.
Because they sell to installers, the brand needed to read as precise and dependable rather than decorative. The result is a restrained red and charcoal identity with generous space, letting the product photography and the specs do the talking.
How this brand came to life
- 01
Research & Discovery
I dig into the business, its audience, and competitors to pinpoint what makes it stand out.
- 02
Define Brand Strategy
I shape a strategy, mission, and positioning aligned with the client's goals.
- 03
Concept Development
I explore visual directions across colour, type, and imagery, then present concepts for feedback.
- 04
Design Exploration
I refine the chosen direction into a full system of logo, type, and palette, then design the site.
- 05
Finalization
I iterate on feedback, finalize every element, and deliver clear brand guidelines.
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