Bella Tia Salon
Branding for a beauty salon in Macomb, Michigan which personifies sophistication, femininity, elegance, luxury, and tranquility.
Building a brand that personifies sophistication, femininity, elegance, luxury, and tranquility, with a calm, high-end feel that sets the salon apart.
A luxurious, tranquil identity that balances elegance and warmth, giving Bella Tia a polished presence that mirrors the calm, premium experience clients receive.
Bella Tia is a beauty salon in Macomb, Michigan, defined by sophistication, femininity, elegance, luxury, and tranquility. It's a sanctuary as much as a salon.
The brand identity was crafted to embody that serenity and refinement, creating a look that feels indulgent yet effortless.
How this brand came to life
- 01
Research & Discovery
I dig into the business, its audience, and competitors to pinpoint what makes it stand out.
- 02
Define Brand Strategy
I shape a strategy, mission, and positioning aligned with the client's goals.
- 03
Concept Development
I explore visual directions across colour, type, and imagery, then present concepts for feedback.
- 04
Design Exploration
I refine the chosen direction into a full system of logo, type, and palette, then design the site.
- 05
Finalization
I iterate on feedback, finalize every element, and deliver clear brand guidelines.
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