Bella Tia Salon
Branding for a beauty salon in Macomb, Michigan which personifies sophistication, femininity, elegance, luxury, and tranquility.
Building a brand that personifies sophistication, femininity, elegance, luxury, and tranquility, with a calm, high-end feel that sets the salon apart.
A luxurious, tranquil identity that balances elegance and warmth, giving Bella Tia a polished presence that mirrors the calm, premium experience clients receive.
Bella Tia is a beauty salon in Macomb, Michigan, defined by sophistication, femininity, elegance, luxury, and tranquility. It's a sanctuary as much as a salon.
The brand identity was crafted to embody that serenity and refinement, creating a look that feels indulgent yet effortless.
How this brand came to life
- 01
Research & Discovery
I work to understand the business, its values, and target audience, research competitors and industry trends, then identify the unique selling points and brand attributes.
- 02
Define Brand Strategy
Based on the research, I develop a brand strategy aligned with the client's goals, clarifying the mission, vision, and values, then defining the brand's personality and positioning.
- 03
Concept Development
I generate initial design concepts and explore visual directions like color schemes, typography, and imagery, then present them to the client for feedback and discussion.
- 04
Design Exploration
I refine the selected concepts and explore variations, developing the logo, typography, color palette, and other visual elements, then begin the web design.
- 05
Feedback, Iteration & Finalization
After gathering feedback, I iterate and refine the chosen direction, then finalize every element and deliver style guides covering logo usage, color codes, and typography.
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