Rebound Rehabilitation
Short-form social content for Rebound Rehabilitation, filming, editing, and posting reels that turn a physical therapy clinic's day-to-day into scroll-stopping Instagram and TikTok.
- Role
- Content Creation & Social
- Platforms
- Instagram, TikTok
- Format
- Short-form reels
- Results
- Positive reviews up 20-30%
I run short-form content for Rebound Rehabilitation end to end, concepting the ideas, filming on-site at the clinic, editing, and posting to Instagram and TikTok. The goal is to make physical therapy feel human and approachable: less clinical, more personality.
The mix spans trend-driven POV humor, quick education on treatments and movement, team and patient features, and clinic tours, including a reel featuring NFL athlete Darnell Savage training at the clinic. Together they give the practice a consistent, recognizable voice that patients actually want to follow.
The content has moved the needle: it helped lift the clinic's positive Google reviews by an estimated 20-30%, with individual reels reaching anywhere from 244 up to 2,394 views.
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