Search growth, measured & proven.
Technical SEO, on-page optimization, keyword strategy, and content that move real business numbers — rankings, traffic, calls, and signed clients. Every figure here is a verified before-and-after from a live engagement, sourced from Google Search Console, GA4, rank tracking, and Business Profile analytics.
Client names withheld under NDA — results verified from analytics.
From zero to a growth engine in 60 days
A B2B manufacturer with no digital foundation — no sitemap, no analytics, no search presence. Full rebrand, new website, and SEO built from scratch, launched in three weeks, measured from day one.
Shower & Glass Enclosure Manufacturer
Manufacturing · B2B · Rebrand + rebuild + SEO from scratch
A legacy manufacturer relaunching under a new name — starting from literally nothing: no sitemap, no redirects, no analytics, no search visibility. I delivered a complete brand identity redesign, a professional new website in a 3-week window, a comprehensive SEO + content strategy (new blog program), full redirect mapping for the name change, Google Signals analytics, and email marketing with list hygiene.
Source: GA4 traffic exports, Google Search Console, Gravity Forms, and email platform reports (Aug–Nov 2025). Redirect/brand switch went live 24 Sep 2025.
Fashion Styling Boutique
E-commerce · Designer apparel & styling
A boutique styling and apparel store on Wix whose traffic depended on direct visits. Systematic on-page work — keyword research, title tags, meta descriptions, product alt text, URL-slug fixes and redirects across a 640-URL catalogue — made Google organic the store's #1 traffic source, ahead of direct.
Source: Wix Analytics traffic reports & Screaming Frog crawl (640 URLs, 2025).
Dominating local healthcare & legal search
Two engagements where sustained technical + content work produced market-leading positions — current numbers pulled live from Search Console and rank tracking (July 2026).
Pediatric Healthcare Group
Healthcare · Multi-location practice
Started with only 2 keywords on page 1 and an average position of 26.3. After a rebrand, site rebuild, and comprehensive SEO strategy: 15 keywords on page 1, 5 in the top 3 — 20% of tracked keywords improved 10+ positions within the first month, and the growth has compounded ever since.
- pediatrician [city A] — #1 today
- pediatrician in [area B] — #1 today
- online appointment [city A] — #1 today
- best pediatrician [city A] — Top 3 today
Source: Google Search Console (Apr 18 – Jul 16, 2026) & live rank tracking, July 2026.
Tax Law Firm
Legal · Tax controversy & IRS representation
On-page and technical SEO with consistent, intent-mapped content publishing took this boutique firm from scattered page-2 visibility to #1 in its market for every core “money” keyword — tax attorney, tax lawyer, and IRS-help terms across both of its office markets.
Source: Google Search Console (Apr 18 – Jul 16, 2026) & live rank tracking, July 2026.
Law-firm growth engines
Three legal engagements — from a limited-budget sprint to a full brand-and-funnel build — all measured in traffic, calls, and signed cases.
Criminal Law Firm
Legal · 3-month sprint on a limited budget
A highly competitive market, a three-month timeline, and a budget that was a fraction of the ~$165k/yr law firms typically spend on SEO. Focused, high-value optimizations delivered outsized growth.
Regional Law Firm
Legal · Criminal, workers' comp & personal injury
An outdated, content-heavy site with virtually no SEO strategy was rebuilt around structured practice areas, location pages, and conversion-optimized landing pages — producing 790% organic growth in 6 months.
Injury Law Firm
Legal · New brand, bilingual site & digital funnel
Built from zero: new identity, bilingual website, and conversion-driven content. Organic search and a tightly managed funnel turned a brand-new firm into a case-signing machine — 125+ signed cases.
Migration rescue & construction growth
A full technical rebuild measured week by week, and two construction brands taken from invisible to page 1.
Management Consulting Firm
Consulting · International, 3 markets · Featured technical case
A migrated site that was effectively invisible — ~0 pages indexed, no redirects (≈243 404s from legacy URLs), no sitemap, no structured data, no analytics, mobile speed 50/100. In ~6 weeks I built & submitted the sitemap, mapped 64 301-redirects, added schema + llms.txt for AI discoverability, stood up GSC/GA4/Clarity, and lifted Core Web Vitals.
Source: Monthly retainer reports (baseline audit 13 Apr 2026 → June/July 2026), Google Lighthouse, GSC & GA4.
Legacy Construction Company
Construction · Decades-old established brand
A decades-old construction brand with almost no organic footprint. Structured keyword targeting across 45 phrases produced a page-1 majority — including an all-positions #1–#2–#3 sweep in one of its main target cities.
Construction & Remodeling Company
Construction · Brand built from scratch
New brand, new visual identity, new site — and an SEO strategy baked in from day one. Organic visibility reached Google page 1, and organic leads grew +600%.
E-commerce, local & international
Search growth beyond services — product rankings, Business Profile visibility, and a multi-market fintech platform.
E-commerce · Hydrogen Water Bottles
E-commerce · Health & wellness products
A product brand in a crowded niche. Twelve months of on-page, technical, and content work moved the head keyword from position 8 to a consistent #1, with the catalogue ranking top-10 for 20 target keywords.
Hookah Lounge & Bar
Hospitality · Local SEO & Google Business Profile
Local discovery engineered through Business Profile optimization, review strategy, and listing consistency. Direction requests grew +34.1% year-over-year — and the profile now does real volume every quarter.
Source: Google Business Profile analytics via reporting platform, Apr 18 – Jul 16, 2026.
Restaurant · Local Favorite
Hospitality · Online-ordering experience
A strategic customer-journey rebuild paired brand enhancement with a search-optimized ordering flow — lifting total revenue +59%.
International Trading Platform
Fintech · Multi-market brokerage
SEO strategy with a full GA4/GTM measurement stack and deep performance work: ~40% speed/UX gains and +35% organic traffic across international markets.
A complete SEO engine — technical to content
Every engagement combines deep technical work with search-driven content, so rankings grow from a clean, fast, well-structured foundation and get reinforced by copy that converts.
On-Page SEO
Titles, meta, headings, internal linking, and content structure optimized page-by-page for target intent and click-through.
Blogs & Copywriting
SEO-first blogs, service pages, and conversion copy that build topical authority and turn visits into enquiries.
Technical SEO & Audits
Crawlability, indexing, redirects, sitemaps, schema/structured data, and Core Web Vitals — the engineering base rankings grow from.
Keyword Research & Strategy
Intent-mapped keyword and market research (local, national, multi-region) targeting the terms your customers actually search.
Speed & Core Web Vitals
Page-speed and performance tuning across desktop and mobile — proven +17 to +19 point Lighthouse gains that help rankings and conversion.
Analytics, Local & AI Readiness
GA4/GSC tracking, Google Business Profile / local SEO, structured data, llms.txt, and AI-assistant (AEO) discoverability with clear monthly reporting.
A repeatable 6-step process
- 01
Audit & Baseline
Full technical + content audit, tracking setup, and a measured starting point — every result gets a “before”.
- 02
Keyword & Strategy
Intent-mapped keywords and a prioritized roadmap by market.
- 03
Technical Fixes
Speed, indexing, redirects, schema, and Core Web Vitals resolved.
- 04
On-Page & Content
Optimized pages plus SEO blogs and copywriting that convert.
- 05
Authority & Local
Backlinks, citations, and Google Business Profile growth.
- 06
Measure & Report
Transparent monthly reporting on traffic, rankings, and leads.
Proof, straight from the tools
Screenshots from Google PageSpeed Insights and Search Console for the featured migration engagement (identifying details cropped for confidentiality). Full uncropped evidence for every engagement is available on request.
Terms & abbreviations
Plain-English definitions for every metric and term used in this portfolio.
- SEO
- Search Engine Optimization: making a site rank higher on Google so more customers find it.
- Impressions
- How many times the site appeared in Google search results.
- Clicks / Organic traffic
- Visits that come from unpaid (organic) Google results.
- CTR
- Click-Through Rate: of everyone who saw the site in results, the % who clicked it.
- CTOR
- Click-To-Open Rate (email): of those who opened an email, the % who clicked a link.
- Avg. position
- The site's average ranking spot on Google (position 1–10 = page 1).
- MoM / YoY
- Month-over-Month / Year-over-Year comparison of the same metric.
- GSC
- Google Search Console: Google's own report of a site's search performance.
- GA4
- Google Analytics 4: measures visitors, sessions, engagement, and conversions on the site.
- Sessions / Active users
- Visits to the site / distinct people visiting in a period.
- Conversion / Lead
- A visitor taking the action you want: a form fill, call, or enquiry.
- CPL
- Cost Per Lead: ad spend divided by leads generated (lower is better).
- GBP / GMB
- Google Business Profile (formerly Google My Business): the map & local listing.
- Core Web Vitals / speed score
- Google's page-speed & experience scores (0–100, 90+ is healthy).
- Indexed
- Pages Google has added to its search database; unindexed pages can't rank at all.
- 301 redirect
- A permanent forward from an old URL to a new one, preserving traffic & rankings.
- Sitemap
- A file listing all pages so search engines can discover them.
- Schema / structured data
- Code that helps Google (and AI assistants) understand the site's content.
- AEO / AI readiness
- Optimizing so AI assistants (ChatGPT, etc.) can find and cite the business.
- Rank tracker
- A tool logging the site's daily Google position for chosen keywords.
Ready to rank, convert & grow?
Whether you need a technical audit, a content engine, or a full SEO rebuild, every optimization is aligned to your business goals — with transparent, measurable before-and-after reporting month over month.